What Are PUSH Notifications?

PUSH notifications are real-time messages displayed directly on user devices. Unlike traditional outreach methods such as email or SMS, these notifications do not require user engagement like opening a mailbox. They appear automatically on the screen, attracting attention to important information.

Messages can be sent through a web browser or mobile app, including short text, images, links, and calls-to-action (CTAs). Users need only subscribe once, making this channel convenient and unobtrusive.

How It Works

To start sending notifications, you’ll need a dedicated platform integrated with your website or app. The process generally includes:

1. User Subscription: Users are prompted to subscribe upon visiting your site or app, often for updates, promotions, or news. Once consented, their device (computer, smartphone, or tablet) is registered in your system.
2. Sending Messages: After subscription, you can begin sending messages. The URAN platform allows you to create and schedule notifications instantly or for specific dates and events, like product launches or sales.
3. Delivery: Notifications are automatically delivered to subscriber devices, appearing on screens regardless of whether they’re currently on your site.
4. User Interaction: Notifications are highly visible, increasing click-through rates as users decide to interact or ignore the message.
5. Analytics: URAN provides analytics to track subscriptions, opens, and conversions, enabling campaign optimization.

Benefits of PUSH Notifications

With an understanding of how they work, here’s what makes these messages beneficial:

1. Instant Message Delivery: Notifications deliver messages instantly, making them ideal for urgent news or promotions. For example, if a sale starts, customers receive the alert wherever they are.
2. High Visibility and Engagement: Unlike emails or social media, these notifications appear directly on screens, increasing visibility and minimizing extra steps for the user.
3. Personalization and Segmentation: Notifications allow for personalized messages based on user interests or actions. For instance, customers who recently viewed a product can receive a discount offer related to that item, boosting relevance and conversions.
4. Increased Conversion and Sales: By informing customers of offers and reminding them of abandoned carts, notifications drive traffic back to the site and encourage purchases.
5. Retargeting and User Return: Notifications can be used to retarget campaigns, engaging users who visited the site but didn’t complete desired actions, encouraging them to return.
6. Automation and Triggered Actions: Automated messages based on user actions simplify communication, such as reminders for abandoned carts, helping increase sales with minimal manual setup.
7. Cost-Effectiveness: Notifications provide an affordable engagement channel without the need for a large advertising budget, delivering strong returns through increased engagement and conversions.